The Diploma in Marketing Management comprises compulsory and elective modules. The Diploma in Marketing Management consists of 17 modules and is structured as follows:

Year 1

MAR101 - Marketing 1 (20 credits) BC101 - Business Communication 1 (20 credits) BM101 - Business Management 1 (20 credits) ECO101 - Economics 1 (20 credits) FM101 - Financial Management 1 (20 credits) SAM001 - Sales Management 1 (20 credits)

Year 2

MAR202 - Marketing 2 (20 credits) BMR201 - Basic Marketing Research 2 (20 credits) BM202 - Business Management 2 (20 credits) FM201 - Financial Management 2 (20 credits) MC201 - Marketing Communications 2 (20 credits) Elective (20 credits)

Year 3

MAR303 - Marketing 3 (20 credits) International and Africa Marketing (20 credits) WIL301 - Work Integrated Learning 3 (40 credits) Assessment. No assignment or examination required. Elective (20 credits) Elective (20 credits)

Elective modules
You will need to select three of the following:

BPM001 - Brand Management (20 credits) * BL101 - Business Law 1 (20 credits) BBM001 - Business-to-Business Marketing (20 credits) EC001 - e-Commerce (20 credits) ENT001 - Entrepreneurship (20 credits) HRM001 - Human Resource Management (20 credits) PM001 - Product Management (20 credits) RM001 - Retail Marketing (20 credits) SEM001 - Services Marketing (20 credits) SM001 - Sponsorship Management (20 credits) * THM001 - Tourism and Hospitality Marketing (20 credits) * * Available from Semester One 2012.

The Diploma in Marketing Management will be offered as an intermediate qualification at level 6 of the new NQF and will consist of 360 credits.
The Diploma in Marketing Management can be completed within a minimum of three years of full-time study or within four years of part-time study. The Diploma in Marketing Management must be completed within eight years.
Dates: Starting 2012 TBA
Cost: TBA